A Lesson Learned

D&AD New Blood Awards, 2024 Finalist
AD: Nikolas Sandevski

The Ask: Attract 18-26-year-olds to Adobe by integrating the brand into their cultural interests, making it relevant to their creative passions. Revolutionize tutorials with engaging content and celebrity involvement, transforming the learning experience into a relatable and inspiring journey, and showing that with Adobe, anyone can be creative.