The Dutch Touch x NATA
Rowdy tourists have tested Amsterdam’s tolerance, but the Dutch Capital can’t make tourist dollars off an empty Dam Square. That’s why we’re introducing the Non-Annoying Tourists of Amsterdam (NATA) — an alliance for travelers to pledge their allegiance to not being a nuisance.
Our inaugural campaign begins with a series of OOH ads romanticizing Amsterdam’s timeless charm. These ads focus on the natural beauty of Amsterdam… instead of, say, a drunken night out with the boys in the Red Light District.
In partnership with KLM Royal Dutch Airlines, NATA is taking over airports with outbound flights to Amsterdam.
Incoming Amsterdam visitors must complete The Dutch Touch assessment to determine whether or not they are an annoying tourist.
After completing the quiz, travelers will either walk away with an invitation to rethink their ways, or a Dutch Touch card for Amsterdam perks.
And of course, NATA’s community manager does not tolerate any tourist tomfoolery.
